In 1905, H-E-B was launched as a small family store in Texas. The founder, Florence Butt, valued customer satisfaction above profits, cultivating a brand focused on friendly service and low prices. In 1919, Florence’s son, Howard, took over the business and committed to expanding the company throughout the state of Texas. By the 1990s, H-E-B had expanded its own product offerings and opened its first branch in Mexico, establishing itself as an international brand.
Today, H-E-B operates more than 340 stores and employs over 100,000 employees in Texas and Mexico. Furthermore, H-E-B produces several grocery items in their own domestic manufacturing facilities to ensure that customers can get high-quality products at affordable prices. They had also started their eCommerce platform. H-E-B reached out to Wagento for a mobile-friendly website design.
Wagento worked with H-E-B to improve their online customer experience. The key focus of the project was developing a responsive, mobile-friendly website design that would make online shopping streamlined and easy. Then, developers worked to update and refine its designs to maintain consistency across all of its websites, including the Mexico-based Mi Tienda site, which was recently moved to the Magento platform.
The Wagento team carefully navigated through H-E-B’s highly customized websites to apply code fixes, improve key features, and update the sites’ designs. Developers strived to give the brand a seamless design overall, while still maintaining the unique characteristics and color schemes of each chain’s individual websites.
After carefully following the best practices for web design and fixing complicated customizations to H-E-B’s websites, H-E-B had a modernized look and was thoroughly prepared for any future upgrades or changes. Wagento and H-E-B cited the following key achievements they made during the process:
H-E-B’s commitment to keep up with changing consumer needs is one of the primary reasons for its continued success after 115 years. Wagento was proud to work with a brand that remains so committed to its core value of putting the customer first.
If your website is in need of an upgrade, redesign, platform migration, or mobile-friendly website design, Wagento can help! Certified Magento developers and experts will work with you to create a customized plan for improving your site, maintaining its performance, and much more. Reach out to us.
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