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Brent Peterson

Brent Peterson

Brent W. Peterson, President of ContentBasis LLC, is a pioneering eCommerce entrepreneur. His journey spans retail entrepreneurship to global workshops, with a passion for endurance sports. 

Conversion Rate Optimization (CRO) is a great way to increase your conversion rates and ultimately increase your company profits. However, the CRO process is not

The ultimate goal for any eCommerce business should be to turn leads into conversions. However, with so many options for customers online, it’s becoming increasingly

Gartner, the leading firm specializing in international research and business advisory, has declared that Magento has achieved the gold standard of digital commerce for 2018.

When your business faces a project that requires highly specific skills or a type of technology your employees aren’t familiar with, you generally have two

According to a survey conducted by MarkMonitor in 2017, roughly 1 in 4 online shoppers reported that they had been tricked into buying a fake

Project management can often become time-consuming and frustrating for everyone involved. Project managers may struggle to understand what each employee is accomplishing, workers might not

Mobile commerce is the future. In fact, mobile commerce is expected to represent 45% of all commerce sales by 2021, and this number is projected

Today, Palmetto State Armory is a well-known retailer of firearms and ammunition, complete with lifetime warranties on all of their American-made firearms and accessories. The

Last year the e-commerce industry made headlines when Adobe acquired Magento, one of World’s leading e-commerce platforms. While speculations had already begun, it was until

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