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Eleanor Hecks

Eleanor Hecks is editor-in-chief at Designerly Magazine. Eleanor was the creative director and occasional blog writer at a prominent digital marketing agency before becoming her own boss in 2018. She lives in Philadelphia with her husband and dog, Bear. 

Your website’s user experience (UX) can either keep site visitors there and turn them into leads or drive them away. Even little changes can make

Most industries have data online at least part of the time in today’s global, virtual economy. Ensuring proprietary information and all your hard work doesn’t

Of the metrics available to small business owners, website designers, and digital marketers, conversions are the best indication of how well one’s digital presence delivers

Web developers must understand at least a few programming languages to effectively navigate programs and design frameworks. Learning new skills isn’t easy. Coding is a

How you incorporate videos on your website can have a big impact on engagement. Context, thumbnail choice and location can encourage visitors to click on

Increasing productivity among your web development team is conducive to business sustainability. Since we spend most of our time in the office each day, it’s

Do the designs for your brand reflect your company persona? The most successful brands present a consistent image across any platform they appear. At the

Taking complex data and turning it into visual assets allows you to refine your business processes including customer service, mapping the buyer’s journey and keeping

How is customer experience important for eCommerce growth? Put yourself in the shoes of the average shopper. They have multiple options for purchasing an item.

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