SERRV International, one of the world’s earliest fair-trade organizations, was founded in 1949 to assist displaced European refugees in earning income through the sale of their handmade crafts following World War II. Since then, the organization has expanded its global reach, supporting over 8,000 artisans and farmers annually by distributing their beautiful handcrafted goods and delicious food products. Our client serves both Direct-to-Consumer (DTC) and Business-to-Business (B2B) customers.
The company faced significant challenges with its existing eCommerce platform, CV3, which was becoming increasingly outdated, difficult to maintain, and lacking in essential features needed for growth. To better meet the needs of its diverse customer base, SERRV decided to go for a CV3 to BigCommerce migration, a modern and robust eCommerce platform.
SERRV’s existing eCommerce platform, CV3, was an aging architecture that no longer met the growing demands of their business. The platform required time-intensive maintenance and lacked the modern features necessary to effectively serve both B2B and DTC customers. As SERRV’s business evolved, the limitations of CV3 became more pronounced, creating a need for a more scalable, flexible, and feature-rich solution.
The primary objectives of the CV3 to BigCommerce migration were:
To address these challenges, SERRV partnered with Wagento, an experienced eCommerce solutions provider to conduct the CV3 to BigCommerce migration. The project involved several key phases: discovery, planning, and migration, including the integration of necessary third-party tools.
The CV3 to BigCommerce migration project was a resounding success, meeting all of SERRV’s objectives. Key outcomes include:
SERRV’s CV3 to BigCommerce migration, expertly managed by Wagento, exemplifies how a well-planned and executed platform transition can dramatically improve business outcomes. By opting for a single storefront strategy and leveraging advanced integrations, including GA4 and Google Ads tracking, SERRV successfully met the diverse needs of its B2B and DTC customers, all while reducing operational complexity and enhancing overall site performance. This case study demonstrates the critical role of strategic planning and execution in achieving a successful CV3 to BigCommerce migration.
Marie Whelan , Digital Marketing Manager
SERRV International
“Working with Miguel and the Wagento team has been integral to our site transition. We really appreciate the open communication and responsiveness, and the dedication to helping us customize our site to our needs while staying on track. We wouldn’t have been able to launch without them.”
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