Rifles Only Streamlined Their Digital Storefront with eCommerce Platform Migration

Operational Efficiency Saved staff about 60 minutes per day

Increased Sales 30% increase in sales efficiency

Meet the Client

Rifles Only, based in Texas, is a leading firearms retailer specializing in the sale of firearms, firearm equipment, and training courses. They offer training in Texas, Colorado, New Hampshire, and other states. They have a significant presence both online and through their brick-and-mortar store, selling nationally via their website RiflesOnly.com and platforms like Amazon and eBay. Rifles Only was on the hunt for a new eCommerce platform when they reached out to us. Their current platform was literally going out of business. They went to the platform’s office for support and found the doors were locked and there was a handwritten sign on the door indicating their closure.

Challenges

Rifles Only’s online operations were hampered by an outdated and unreliable eCommerce platform. The problems included:

Server Instability: Frequent server lag and crashes led to downtime, frustrating customers and impacting sales.
Lack of Support: Customer service provided by their platform was abysmal.
Inefficient Product Management: Listing and updating products on multiple sales channels was cumbersome and time-consuming due to a lack of synchronization between platforms.
Poor Bookkeeping: The existing system required manual entry of data into multiple systems, increasing the likelihood of errors and reducing operational efficiency.

Client Requirements

The Rifles Only team outlined clear necessities for the new system when they chose eCommerce platform migration:

Reliable Online Presence: A stable and fast website that could handle high traffic without disruptions, ensuring a seamless customer experience.
Integrated Sales Channels: A unified system that could synchronize inventory and sales across various platforms including their own website and third-party marketplaces like Amazon and eBay.
Streamlined Operations: Efficient bookkeeping and catalog and order management tools to reduce redundancy and save time for their staff.

Solutions

To address these challenges, we proposed a comprehensive solution that included:

Platform Selection: After evaluating several options, BigCommerce was chosen for its robust infrastructure and superior integration capabilities with major marketplaces. Additionally, its firearm friendly stance made BigCommerce the obvious choice.
eCommerce Platform Migration to BigCommerce: Our team moved their existing online store and hosting environment to BigCommerce. This involved transitioning from their outdated legacy system to a more modern solution. We used BigCommerce to gain access to the new functionalities it offers.
Integration of Tools: We integrated new tools alongside to streamline their eCommerce store.
- ShipStation: To streamline shipping and order management, ensuring timely deliveries.
- QuickBooks Online: For real-time bookkeeping and financial management, reducing manual data entry and improving accuracy.
- Codisto: To synchronize listings and sales across eBay and Amazon directly from the BigCommerce platform.
- Elf Sight Widgets: Enhanced website functionality to support interactive features like appointment booking for training sessions.
Ongoing Communication: Wagento believes in collaboration and making collective decisions. We set up regular meetings to ensure all stakeholders were aligned with this project of eCommerce platform migration. If any issues arise, we would solve and address them promptly. This included weekly sprint reports and frequent updates to track progress and adapt to any new requirements.

Results

The eCommerce platform migration to BigCommerce for Rifles Only was swift and effective, bringing immediate improvements:

Operational Efficiency: Integration of QuickBooks and ShipStation significantly reduced manual work, saving the staff of Rifles Only approximately 60 minutes per day.
Improved Stability: The new platform delivered a smoother UX with no downtime reported, enhancing customer satisfaction and trust.
Increased Sales: Better system integration led to more accurate inventory data across all platforms, increasing sales efficiency and reducing overhead.

Final Thoughts

This project highlighted the importance of selecting the right technological partners and solutions tailored to specific business needs. Rifles Only now enjoys a more robust, user-friendly, and efficient online presence, setting a new standard for their operations and poising them for growth into the future.

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