The modern B2B eCommerce landscape is fraught with challenges. Profit margins are narrow, competition is cut-throat, and customer expectations are forever changing. This is why B2B eCommerce companies must contend with the daunting task of optimizing processes. The goal? To cut costs, boost their operational efficiency, and deliver exceptional customer experiences that foster loyalty among their buyers. To establish this intricate balance, companies need a robust and adaptable B2B eCommerce platform. Adobe Commerce, formerly known as Magento, then, emerges as one of the most popular go-to solutions. Tailored to empower B2B enterprises, Adobe Commerce helps such companies even in the face of the market’s exacting demands.
To help you better understand the immense potential this B2B eCommerce platform brings to the table, I will, in this blog, discuss in detail how Adobe Commerce addresses the pivotal challenges to which this industry is subject.
The B2B eCommerce Challenge and Why Streamlining Processes Is Crucial
In the fast-paced world of B2B eCommerce, manual processes and inefficiencies can quickly become profit killers. Let us now delve into some insights about the challenges businesses face. The idea of this section is to help you explore why streamlining these processes with the right B2B eCommerce platform is crucial for success. Here we go:
Customer Expectations
Aberdeen research shows that 67% of B2B buyers now expect an Amazon-like buying experience, highlighting the need for B2B process automation.
Inventory Management Issues
A BCG report shows that 43% of B2B companies struggle with inventory accuracy. This affects order fulfillment and customer satisfaction.
High Cart Abandonment Rates
According to Invesp, B2B cart abandonment rates can be as high as 70%. This is often due to complex checkout processes.
Manual Order Processing
Forrester research found that 72% of B2B companies still handle orders manually. This leads to errors and delays.
Adobe Commerce for B2B in Action: Simplifying Workflows
We have already emphasized the importance for B2B enterprises to enhance their processes and boost efficiency. But, we are yet to answer this question: how can this be practically achieved? This is where Adobe Commerce comes into play. This robust B2B eCommerce platform treads beyond merely providing a digital storefront. What it does instead is offer an extensive collection of features and functionalities to help manage unique B2B eCommerce challenges. So, go and read how Adobe Commerce for B2B eCommerce changes workflows and processes, completely transforming your business operations.
Automated Workflows
Imagine a scenario where every new order sets off a series of actions seamlessly: invoice generation, confirmation emails to customers, and inventory level updates, etc. And all of this happens without needing manual intervention. This is precisely what automated workflows in Adobe Commerce offer. The automation of repetitive tasks such as these empowers teams to redirect their efforts towards strategic initiatives. For example, you can effortlessly create customized packing slips based on order details or set up email notifications to prompt sales representatives for quote follow-ups and more. With Adobe Commerce for B2B, new orders trigger automated actions.
Intelligent Order Management
Handling complex orders is easy with Adobe Commerce for B2B. You can customize order forms and approval workflows. This ensures orders are processed efficiently. Let us say a long-term B2B client of yours has placed a complex order with several variations of a product and custom configurations. The order comes along with a specific delivery date and delivery instructions. While this sounds like a huge hassle, the truth is handling complex orders becomes effortless with Adobe Commerce. You can avail its flexibility to design custom order forms to help capture all essential details. Moreover, Adobe Commerce also offers in-built approval workflows to ensure that orders flow along the correct channels before processing begins.
Enhanced Self-Service Capabilities
Wouldn’t it be great if B2B customers could track their orders, access invoices, etc. but without needing to contact the sales team every time? This is indeed possible with Adobe Commerce’s self-service capabilities. This functionality helps by creating secure account portals to give customers access. But access to what? Well, to manage their accounts, download invoices, and reorder products based on their purchase history with just a click. Furthermore, customizable dashboards offer real-time insights into order statuses, shipment tracking, and inventory levels among other things. This helps provide customers with autonomy while also alleviating the workload on your team.
Flexible B2B Payment Options
Adobe Commerce for B2B supports electronic submission of purchase orders at checkout. It simplifies the payment process and reduces manual work.
Efficiency and quality customer service are crucial in the competitive B2B market. Adobe Commerce for B2B helps achieve these with its extensive features. These features are designed to streamline B2B processes. This leads to significant cost savings and a better customer experience.
Ready to boost your B2B business with Adobe Commerce for B2B? Partner with Wagento. We specialize in B2B eCommerce solutions. We also offer a Budget Guarantee for your peace of mind.
Contact us today to see how Adobe Commerce for B2B and Wagento can propel your business forward!
