For years, Adobe has been offering customers an all-in-one media and marketing experience. This is why they acquired Magento earlier this year. Since the move over 6 months ago, Adobe has been rapidly integrating Magento onto its cloud platform, now providing a more complete digital commerce experience.
An End-To-End eCommerce Package
When Adobe acquired Magento for $1.68 billion dollars, many eCommerce business owners rejoiced. With nearly 80% of Americans shopping online, it’s more important than ever for businesses to have an easy-to-use digital platform. After the acquisition, Adobe announced Magento would help them create a full end-to-end eCommerce package for B2C and B2B customers. The company is definitively upholding its promise, Magento Commerce Cloud users will now have access to an integration with Adobe Target.
Adobe Target allows your company to personalize customer experiences at scale with automated offers by the thousands. This large-scale automation capability delivers personalization and optimization to meet your customers’ desires. By utilizing this technology on your Magento website, you can easily meet all of your business goals.
Similarly, Magento Commerce Cloud users also have access to Adobe Analytics. This intuitive program allows you to monitor all of your company’s website analytics. The program offers you as vague or as detailed analytics as you please. Adobe’s web analytics can help you make detailed decisions about your business. Furthermore, Marketing Analytics lets you receive real-time insight based on your current customers. This unique program features machine learning and AI, so you can take advantage of predictive analytics.
Greater Personalization
Every year Magento handles over $100 billion in gross merchandise volume. The reason so many customers love and stay with Magento is because of the easy-to-use eCommerce platform. Magento is an open-source platform that extends beyond the web shopping cart. Moreover, it can handle both consumer and enterprise use cases. Consumers love Magento Commerce, because it is underwritten by the same platform, but is licensed out to individual customers who utilize developers to create a unique eCommerce store. Under the acquisition, developers now have even more opportunities to personalize sites.
The Adobe Experience Cloud will fill in any of the personalization gaps that Magento alone was lacking. Although this is beneficial for companies, it will have the largest effect on consumers. By taking advantage of this unique integration, companies can create highly engaging and completely personalized experiences for customers. On every page of the consumers journey, they will be exposed to unique recommendations. Companies will also have the option to send unique emails based on the customers likes.
Adobe’s intuitive program will help companies monitor and analyze customer data. This allows marketing managers to personalize the website based on future customer behavior. Advanced analytics detects potential challenges, so you can adjust your business model before anything goes awry.
Filling in the Gaps
This acquisition scratches an itch eCommerce companies have been desperately gnawing at for years. Business owners have longed for a single product or company that can handle web content management, consumer experience management, order management, and data analytics. For a long time, Adobe was great at web content management, but failed to become a global platform leader. Magento seemed to face an opposite problem. The company has been a leader in the digital realm for years, but has faced a severely limited capability to support web management, customer experience, and optimization.
That’s why this Adobe and Magento marriage is expected to work so well. Like every great relationship, these two companies complement each other. Where Magento falters, Adobe picks up the slack, and vice versa. In this new team, not only are Magento customers able to create an amazing website, but they are able to follow their customers along the way. Via Adobe programs, companies are able to track their customers, to see what is successful, and what is unpopular.
In today’s digital age, you can find multiple websites online that feature almost identical products. It is no longer about who has the best prices or lowest shipping costs, instead, customer service is key. Customers are drawn to places that care for their interests. The integration between Adobe and Magento ensures customers are always the top priority. Through the unique analytic tools, you can ensure your customer has the most pleasant experience possible. If they are not, you can find out what is wrong right away and fix the issue for future use.
For businesses powered by Magento, this rapid integration with Adobe is a beneficial relationship. With Magento’s digital platform power and Adobe’s creative and informative analytics, you will be able to attend to customer needs like never before. Visit us at Wagento.com for more information.
