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Brent Peterson

Brent Peterson

Brent W. Peterson, President of ContentBasis LLC, is a pioneering eCommerce entrepreneur. His journey spans retail entrepreneurship to global workshops, with a passion for endurance sports. 

Often, a business will focus its web strategy on driving traffic to its website. However, not every visitor will go on to convert. Your site’s

The checkout page on an e-commerce website works the same way as a physical checkout counter of any store. The only difference is that on

Maintaining a resilient and flexible eCommerce presence is becoming increasingly important for online retailers. As more people turn to online shopping, merchants are expected to

The essence of leading a business towards success can be deliberately associated with the unique features it is offering to the customers. Considering the sheer

According to content marketing consultant and blogger Ryan Robinson, it takes about 3.5 hours to compose an average blog post with a word count of

One of the biggest eCommerce trends for the coming year is predicted to be artificial intelligence or AI. Because of its unbeatable convenience and widespread

Omni-channel marketing, as a phrase, is often used interchangeably with multichannel and integrated marketing. It refers to a strategy that identifies and considers all channels

An omnichannel approach is no longer a strategy that’s just for enormous enterprises; seamless communication across a wide range of channels is expected for all

There’s no denying the coronavirus pandemic has had a significant impact on businesses worldwide. One industry that has remained relatively untouched, however, is that of

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