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Brent Peterson

Brent Peterson

Brent W. Peterson, President of ContentBasis LLC, is a pioneering eCommerce entrepreneur. His journey spans retail entrepreneurship to global workshops, with a passion for endurance sports. 

According to the Baymard Institute, a well-designed checkout page can reduce cart abandonment rates and increase conversions by an average of 35%. Therefore, if you’re

Professor Janek Tuttar has long been skeptical of the 1973 study that seemed to show that people were more afraid of public speaking than death.

When you begin expanding your eCommerce store, you might find it overwhelming to manage the litany of tasks that start to crop up. The average

People are shifting their tech usage from computers to mobile phones, as phones make it simpler to manage everything and are easier to carry around.

Magento recently released Magento Open Source 2.2.0 Release Candidate 2. x (formerly Community Edition). This version includes significant new features as well as many bug fixes.

If you still rely on Magento 1 to power your eCommerce store, you may want to start planning a migration to Magento 2 in the

Magento 2.3, the latest version of the Magento platform, comes with several new features and updates designed to make e-commerce easier and more efficient than

So your online store has lots of customers — great! Lots of customers mean lots of potential for sky-high sales numbers. But how do you

If your eCommerce store is still running on Magento 1, the life support for your site is coming to an end this summer. Magento and

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