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Brent Peterson

Brent Peterson

Brent W. Peterson, President of ContentBasis LLC, is a pioneering eCommerce entrepreneur. His journey spans retail entrepreneurship to global workshops, with a passion for endurance sports. 

Have you ever contributed to an open source project? You’ve probably seen contribution days listed during conferences, talked to developers who have made their own

Benefits of Mobile Optimization The immediate advantage of optimizing your mobile site is that your customers will have improved, personalized shopping experiences. When your site

When it comes to eCommerce, it’s usually recommended for merchants to offer more features and options for their customers. Retailers are constantly being encouraged to

Managing an online business also means measuring and analyzing immense amounts of data. Conversion rates, bounce rates, AOV, and dozens of other metrics are tracked

Customer loyalty is one of the defining characteristics of a successful business. Since it can cost 5 times more to attract new customers than nurture

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Despite the prevalence and popularity of mobile devices, most people continue to express concerns about the security of their phones and tablets. According to a

Support for all Magento 1 platforms ended in June 2020, so now is the time for retailers to begin transitioning over to Magento 2 if

When you’re trying to grow your brand or launch a new marketing campaign, it can be difficult to come up with new ideas to delight

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