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Brent Peterson

Brent Peterson

Brent W. Peterson, President of ContentBasis LLC, is a pioneering eCommerce entrepreneur. His journey spans retail entrepreneurship to global workshops, with a passion for endurance sports. 

If you’ve been managing an eCommerce store for a while, you’ve probably heard about the conversion rate metric. This measurement is calculated by dividing the

Performing ongoing maintenance tasks on your online store can be time-consuming and tedious. To help you save time, the Adobe Site-Wide Analysis Tool (SWAT) can

Content commerce, also known as content-led commerce, is a type of content marketing that combines information and product recommendations into a single format. This can

In recent years, retailers have been abandoning the traditional monolithic eCommerce model for faster and more flexible headless commerce solutions. Going headless means that the

It’s the start of a new year, which means that it’s time to start mapping out future projects with your eCommerce team. Preparing for 2022

Taking the time to review your Black Friday and Christmas sales can give you key insights about how to prepare for the next holiday season.

If a visitor to your site thinks the page has finished loading, they’ll naturally try to interact with the page elements. However, if the site

Keeping your eCommerce store fast, secure, and easy to navigate begins with ongoing site maintenance. If you don’t regularly install updates, apply security patches, or

Speed Index (SI) isn’t part of Google’s Core Web Vitals, but it’s still a crucial performance metric that can help you create a better experience

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