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Brent Peterson

Brent Peterson

Brent W. Peterson, President of ContentBasis LLC, is a pioneering eCommerce entrepreneur. His journey spans retail entrepreneurship to global workshops, with a passion for endurance sports. 

When you’re managing your own business, it can sometimes feel like you have to do everything on your own. Even if you outsource some essential

Update from Adobe At Summit, Adobe introduced innovations across Adobe Experience Cloud, unveiling new enterprise applications with Adobe Journey Optimizer and Adobe Customer Journey Analytics,

Globally, over 290 billion emails are exchanged every single day, and this number is only expected to increase in the coming years. In fact, experts

Most tech-savvy entrepreneurs today understand that omnichannel marketing is important for connecting with customers, but not all retailers understand how to create effective omnichannel marketing

Starting a new eCommerce business is exciting as it allows you to create a new revenue stream. But what should you know before you get

A content review is a qualitative assessment of every piece of content on a website. A content inventory focuses on the quantity of content but

Content without value is similar to a phone without a battery. Who needs that? In this information era, marketers should think of different ways to

As more and more customers opt for shopping online, expectations regarding the digital customer journey continue to develop. The customer experience has shifted significantly, as

The world of information technology is evolving to newer heights. Global IT spending will reach $3.92 trillion towards the end of the year. More businesses

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