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Home > Case Studies > Diesel Conversion Specialists

Diesel Conversion Specialists

Enhanced Digital Presence and Efficiency
Developed a Custom Kit Builder for Improved User Experience

Diesel Conversion Specialists, a leading name in custom diesel installations, has been transforming how Cummins turbodiesel engines integrate with Super Duty Ford or Chevy trucks. Known for their innovative engine mounting kits and a wide range of Cummins engines, they have carved a niche in the automotive industry, offering solutions that blend technical ability with a passion for automotive excellence.

Challenges with Magento

Despite their success in the automotive sector, Diesel Conversion Specialists faced significant challenges with their online presence. Their website, hosted on Magento, was becoming a roadblock to their digital growth. The primary issues included:

  • Complex Management: The marketing team struggled with the website’s complexity, making it challenging to manage and update.
  • Ordering and Payment Issues: Inefficiencies in the ordering and payment systems were leading to a suboptimal customer experience.
  • High Maintenance: The site required extensive day-to-day maintenance, diverting resources from core business activities.

Solution Offered: Migration to BigCommerce

In response to these challenges, Diesel Conversion Specialists turned to a new solution – BigCommerce. This strategic move aimed to retain the essence of their brand while harnessing the efficiency and user-friendliness of BigCommerce. The key elements of this transition included:

  • Maintaining Brand Identity: The new site closely resembled the old one in design, ensuring brand continuity.
  • Migrating All Data: Data integrity was crucial for continued operations.
  • Custom Kit Builder: A bespoke Kit Builder was developed, enhancing the user experience by allowing detailed searches and displaying various components effectively.

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Veronica Higgs

CEO

Solutions
  • Big Commerce
Let’s Get Started

Overcoming Challenges: A Smooth Digital Journey

The Migration to BigCommerce addressed the challenges head-on:

  • Ease of Management: The new platform was more user-friendly, enabling the marketing team to manage the site efficiently.
  • Streamlined Ordering and Payment: The revamped system improved the customer journey, eliminating earlier issues during checkout.
  • Reduced Maintenance: The need for daily maintenance was significantly lowered, allowing the team to focus on their core business.

Conclusion: Accelerating into a Digital Future

The migration to BigCommerce marked a significant milestone for Diesel Conversion Specialists. Not only did it enhance their digital presence, but it also aligned their online operations with their reputation for innovation and excellence in the automotive industry. Simplifying the operational hurdles allows Diesel Conversion to focus on client acquisition and other marketing tasks that will surely increase their revenue for the following years.

This case study exemplifies how embracing the right digital tools and platforms can propel a specialized business into a new era of efficiency and growth.

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Veronica Higgs

CEO

Solutions
  • Big Commerce
Let’s Get Started

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