There is simply no denying that the B2B eCommerce landscape across the globe is booming. Yet, the fact remains that navigating this market, marked by a variety of complexities, can prove to be a challenge for even the most seasoned CXOs and senior executives. Unlike B2C sales, B2B eCommerce businesses involve intricate workflows, complex account structures, and the need for a personalized buying experience. Traditional eCommerce platforms simply don’t cut it. But do not worry because there is still hope. First things first, you are not alone in facing these B2B eCommerce challenges. Many companies in this sector continue to struggle with streamlining workflows, personalizing the customer journey, ensuring data security for complex B2B transactions, and other such similar issues.
It goes without saying that there is a sea of options available when it comes to B2B eCommerce. Yet, Adobe Commerce has managed to carve quite a niche for itself in the market. Widely hailed as a robust B2B eCommerce platform, Adobe Commerce brings with it several features that are specifically designed to help tackle the key challenges faced by B2B businesses.
So, in this blog, we will take a closer look at how Adobe Commerce empowers you and brands such as yours to easily contend with B2B eCommerce challenges.
Stats Don’t Lie: Why B2B Businesses Need to Rethink Their eCommerce Strategy
Listed below are some recent stats that illustrate the challenges faced in B2B eCommerce, underlining the imperative for better platforms:
Mobile Disparity
According to BigCommerce, merely 36% of B2B enterprises possess a mobile-optimized eCommerce platform.
So, as buyers turn to mobile devices for research and purchasing, platforms lacking mobile responsiveness will impede the buying journey. No points for guessing that this consequently places B2B businesses at a disadvantage.
Content and Personalization Gap
A Demandbase study found that 63% of B2B buyers expect personalized content throughout the buying process.
Several B2B eCommerce platforms lack the capacity to provide personalized content or even tailor their product recommendations for customers. Consequently, this results in a generic purchasing experience that fails to strike a chord with B2B buyers.
Integration Issues
Frost & Sullivan reports that 45% of B2B businesses struggle with integrating their eCommerce platform with existing ERP or CRM systems.
Data silos as well as the lack of seamless integration between eCommerce platforms and core business systems create inefficiencies and hinder operational flow.
From Hurdle to Advantage: How Adobe Commerce Features Solve B2B Challenges
Navigating modern B2B eCommerce can often feel like trying your hand at an obstacle course, even for seasoned businesses. Challenges such as fragmented data, impersonal interactions, and no mobile optimization can take a profound toll on B2B eCommerce sales. All hope is not lost though, folks. You see, Adobe Commerce has much to offer in this regard, poised to transform these obstacles into competitive advantages. This platform brings with it a rich arsenal of features, each meticulously engineered to address different challenges and help B2B eCommerce business operations.
So, we will now take a deep dive into how Adobe Commerce helps B2B eCommerce brands deal with some of the prevalent challenges they encounter.
Challenge 1: Reaching Busy B2B Buyers on the Go
Solution: Responsive Design and PWAs
How it works: Long gone is the age of cumbersome desktop-centric platforms. With Adobe Commerce, responsive design takes the lead, ensuring storefronts adjust to any device, be it desktops, tablets, or smartphones. Then there is also the PWA Studio, allowing you to provide app-like functionalities tailored for busy B2B buyers by building PWAs. This way, your B2B buyers can easily peruse order histories, swiftly reorder frequently purchased items, and stay updated with push notifications for exclusive offers – all without needing to download an app.
The result: Streamlined mobile experiences that help B2B buyers to research, buy, and manage accounts at any time, from anywhere.
Challenge 2: Personalized B2B Experiences
Solution: Customer Segmentation
How it works: The needs of B2B buyers within the same company can vary significantly. To that end, Adobe Commerce helps by offering tools to bridge the content gap through customer segmentation. It allows companies to create tailored product catalogs and pricing strategies for different buyer groups. This ensures that different groups are presented with products and promotions that are the most pertinent to them. In fact, Adobe Commerce also offers personalized content recommendations, leveraging insights from past purchase history and browsing habits to further enhance the shopping experience.
The result: Your storefront offers B2B buying journeys that feel personal and relevant, leading to better customer relationships as well as customer satisfaction levels.
Challenge 3: Building Bridges Between Systems
Solution: Open APIs and Robust Integrations
How it works: For B2B businesses, fragmented data storage poses a significant challenge. Adobe Commerce offers a solid solution with its extensive array of open APIs. These APIs function as connectors, facilitating seamless integrations with your current ERP, CRM, and other essential business systems. Then real-time data is able to flow effortlessly, doing away with the need for manual data entry.
The result: What you get are streamlined workflows, automated processes, unified view of B2B customers across all touchpoints, and so much more.
Challenge 4: Understanding Buyer Behavior
Solution: B2B-Specific Reporting & Analytics
How it works: Conventional analytics tools frequently fall short when it comes to analyzing complex B2B buyer behavior. Adobe Commerce is able to bridge this gap by offering robust B2B-specific reporting capabilities that go beyond mere sales metrics. This tool allows companies to monitor reorder rates, analyze purchasing trends across segments, and even extract insights about marketing endeavors.
The result: The resultant data-driven decision making allows companies to optimize their B2B eCommerce strategy, target the right buyers, and more.
When one operates in the complex B2B eCommerce market, mastering the landscape needs the right arsenal and guidance. A solid answer is, then, found in Adobe Commerce, a formidable tool, and Wagento, your strategic ally in the B2B eCommerce journey.
Adobe Commerce serves as your versatile B2B eCommerce solution. It addresses every challenge: from tending to the mobile conundrum with responsive design to bridging the content gap with targeted content. Through open APIs, it helps integrate systems, while B2B-specific analytics shed light on the path to data-driven decisions. However, wielding such a tool also necessitates expertise. That’s where Wagento, a globally-trusted B2B eCommerce partner, comes in. Our seasoned B2B eCommerce specialists tailor the platform to your precise requirements, ensuring seamless integration that drives tangible ROI.
And so confident are we in our proficiency that we offer an unmatched Budget Guarantee: if your eCommerce project exceeds the agreed-upon budget, save for owing to client changes, we will pay a month’s worth of your revenue. So, reach out to Wagento today for a complimentary consultation!
