From Woo to Wow: How Hyvä & Magento 2 Can Supercharge Your CBD Brand 

Amidst the quickly growing US CBD market, you have managed to establish a brand. Congratulations are in order! With your dedicated efforts, you managed to nurture a devoted following and your CBD brand is flourishing too. However, as your business continues to grow, relying solely on your trusty eCommerce platform may start to feel inadequate. Like slipping into a pair of comfy flip-flops – they are pleasant for lounging. Yet, they are not quite the footwear that would propel you to the forefront of the market. 

The challenge lies in scaling a CBD eCommerce venture, which demands a sturdy and adaptable platform. Sure enough, your choice of platform has served as an excellent starting point. But you may find it struggling to keep pace with the demands of a rapidly expanding enterprise. Say hello to Hyvä and Magento 2, i.e. just the duo you need to elevate your CBD brand to new heights. Magento 2, a powerful eCommerce platform built for scalability and performance, is a terrific next step. However, Magento 2’s default theme may not offer the level of design flexibility your business needs.  That’s where Hyvä, a modern theme for Magento 2, enters the scene. 

Together, Magento 2 and Hyvä form a dynamic duo designed to help take your CBD brand forward and send your sales soaring. With Magento 2’s robust features and Hyvä’s focus on design and user experience, you will be equipped to not only handle a surge in customers, but also to streamline operations and tap into the full potential of your CBD business. 

Hidden Costs of Using a Basic Platform for CBD eCommerce 

There is simply no denying that most eCommerce platforms would seem to be fantastic for launching a CBD brand. Yet, the fact remains that they present or themselves become roadblocks as the business grows. Here is a breakdown of some the key limitations you must consider: 

Scalability 

One notable limitation of popular eCommerce platforms for expanding CBD businesses is scalability. These platforms are typically based on shared hosting infrastructure. This means the store’s performance is interconnected with that of other users on the same server. Consequently, as the website traffic and product inventory grow, this shared environment can cause problems. These problems can range from sluggish loading speeds to an overall frustrating browsing experience for the brand’s customers. 

Customization 

A checkout page must be able to effortlessly guide customers through the transaction process — that is if you want to avoid frustration for customers as well as actively leverage the page to contribute to customer satisfaction. An optimized checkout has the potential to serve as the catalyst for a positive customer journey — which also lays the foundation for repeat visits. Over time, the potential for fostering customer loyalty arises organically, as satisfied shoppers are more inclined to return.  

Maintain Brand Consistency 

Ensuring brand consistency in CBD eCommerce can also be challenging when using popular platforms that may lack extensive customization features. Without these options, it becomes challenging to tailor the platform to reflect one’s unique brand vision accurately. 

How Hyvä & Magento 2 Empower Growing CBD Businesses 

In the labyrinth of eCommerce challenges, the checkout process is basically an obstacle course. Starting from cart abandonment to user friction — the hurdles are many and very, very real. Thankfully, to help Magento store owners navigate the complexities of such challenges, we have the Hyvä Checkout integration. Celebrated as a robust solution, the Hyvä Checkout module brings together user-centric design and cutting-edge technology to streamline the transactional journey to ultimately ensure high levels of customer satisfaction. I will now walk you through how Hyvä Checkout is essentially the antidote to common checkout challenges. 

Enhanced Brand Storytelling 

Example: The store of a rapidly growing CBD eCommerce brand, CBD Express, lacks distinction despite its growth. The storefront is also unable to capture the essence of the brand. As a result, customers are unable to forge a meaningful connection with the brand story. Hence, valuable educational content about their products remains buried within the website. 

Hyvä Solution: By making use of Hyvä’s exceptional levels of design adaptability, CBD Express can revolutionize its digital presence. The brand can create a visually captivating storefront that authentically portrays their reverence for nature. Putting together striking imagery of their organic farms along with informative content detailing the benefits and extraction methods of their CBD products, can allow them to weave a compelling brand narrative that deeply resonates with their target audience. 

Improved Customer Experience 

Example: Tranquilite CBD, a reputable brand in the sector, is grappling with the challenges associated with and for growth. Despite their success, their eCommerce store is struggling under the weight of growing traffic. Slow loading times are further frustrating customers, causing them to abandon their carts and dampening both sales and satisfaction levels. 

Hyvä Solution: Through the union of Hyvä and Magento 2’s robust capabilities, Tranquilite CBD stands to transform their customer experience. Hyvä’s emphasis on performance, along with Magento 2’s scalability, can help the brand ensure a quick and efficient shopping journey. Customers will be able to effortlessly navigate product categories, access comprehensive information, and quickly complete transactions. This, in turn, is conducive to increased sales and bolsters customer loyalty. 

Enhanced Mobile Experiences 

Example: Let’s take the example of Peak CBD, a brand that serves a youthful, active demographic that predominantly shops through smartphones. Unfortunately, their current website lacks mobile friendliness. This translates into a cumbersome user journey as well as missed sales opportunities. Hence, customers struggle to navigate product offerings and finalize purchases on their mobile devices. 

Hyvä Solution: With Hyvä’s adaptive design, Peak CBD can easily ensure seamless browsing experiences for customers across different screen sizes. This holds true no matter if they browse on smartphones or tablets. Consequently, customers can explore product categories, peruse high-resolution product imagery, and swiftly complete transactions. All of this, in turn, leads to better mobile sales and customer satisfaction. 

The US CBD eCommerce market is experiencing unprecedented growth, and with Hyvä and Magento 2 by your side, your brand can grow at a rapid pace. So, don’t let a constrained platform hinder your journey toward realizing your brand’s utmost potential. Hyvä’s flexibility in design empowers you to curate an appealing brand journey, complemented by the robust capabilities of Magento 2.  

At Wagento, we understand the distinct challenges and opportunities inherent in CBD businesses. Our team of dedicated experts is committed to helping CBD brands in harnessing the potential of Hyvä and Magento 2. We back up our expertise with our budget guarantee, offering you assurance that your project remains on course. 

Ready to unleash the true potential of your CBD brand? Or do you want to know more about our Budget Guarantee? Reach out to Wagento today for a complimentary consultation and explore how Hyvä and Magento 2 can take your brand to the next level.