Manufacturing eCommerce: How BigCommerce Can Open a Direct Line to Your Customers

For many manufacturers, the factory floor feels like the end of the road. Products are built, shipped to distributors, and the customer connection seems to vanish. But what if you could bridge that gap and connect with your customers through a powerful D2C manufacturing eCommerce platform? In today’s digital age, you understand the importance of strong sales channels. But the conventional reliance on distributors may not suffice. So, you are looking for new ways to expand your reach and grow online sales. And you need a solution that also seamlessly integrates with your existing ERP system. This is where BigCommerce can prove to be a game-changer. An eCommerce platform, BigCommerce is widely celebrated as a platform that empowers manufacturers like you to take control of their online presence and connect directly with customers.

Why Skipping Direct Sales Can Cripple Your Business

Imagine pouring your heart and soul into your manufacturing eCommerce, only to see products disappear into a maze of distributors. You might be a seasoned CEO who has built a powerhouse operation. But when it comes to reaching your end customer, a crucial gap exists. This disconnect can have serious consequences for your manufacturing business. Here is why skipping direct sales (D2C for manufacturers) can cripple your ability to thrive:

Poor Brand Awareness

Depending only on distributors can leave your manufacturing brand invisible to the very customers you are trying to reach. It goes without saying that sans a direct line of communication, you lose the opportunity to build brand awareness. You also forego the opportunity to cultivate customer loyalty. This means your meticulously crafted products become nameless cogs in someone else’s sales machine.

Profit Pinch

Distributors take a cut. It is a fact of life. But by establishing a D2C manufacturing eCommerce channel, you can do away with the middleman. That, in turn, allows you to capture a greater share of the profits you generate. This translates into increased revenue as well as more resources to invest back into your manufacturing business.

Limited Control Over Customer Experience

When distributors control the customer experience, you lose control of the brand narrative. You cannot tailor the messaging, address customer concerns directly, or even gather valuable feedback to improve your products and services. This lack of control can lead to missed opportunities to build lasting customer relationships.

How D2C Sales Put Manufacturers in the Driver’s Seat

For far too long, manufacturers have been relegated to a behind-the-scenes role in the customer journey. But what if you could take the wheel and steer your business towards a more profitable and customer-centric future? Say hello to D2C (direct-to-consumer) sales, the game-changer that empowers manufacturers to forge a direct path to their target audience.

By going the D2C manufacturing eCommerce way, you unlock an abundance of opportunities:

• Establish a direct line of communication with your customers. This eliminates the middleman, allowing you to answer questions, address concerns, and build trust in real time.
• D2C also fosters a deeper connection with your customer base. Through direct interaction, you can cultivate brand loyalty and turn one-time buyers into lifelong customers.
• No longer will your brand story be filtered through a third party. D2C empowers you to directly communicate the value you offer and differentiate yourself from the competition.

D2C Fast Track: Why BigCommerce is the Perfect Pit Stop for Manufacturers

The D2C revolution is here, and manufacturers are ready to take the wheel. However, navigating the world of online sales can feel daunting, especially with the need to integrate with existing ERP systems. Do not worry! BigCommerce is your D2C fast track, empowering you to make the D2C transition smooth and efficient.

Seamless ERP Integration

BigCommerce integrates with your existing ERP system, meaning you get real-time inventory updates. It also eliminates the risk of overselling and frustrating customers.

Example: “ABC Tool & Die”, a manufacturer of high-quality wrenches, uses BigCommerce. Their ERP system tracks every wrench in stock. When a customer orders a wrench on the BigCommerce store, the inventory automatically updates it in the ERP system. This ensures accurate stock levels and prevents frustrated customers due to out-of-stock items.

Marketing & Customer Management Tools

BigCommerce is not just a storefront; it is also a marketing hub. Its built-in tools let you run targeted email campaigns, create promotions for your D2C audience, and manage customer relationships effectively.

Example: “XYZ Fitness Equipment” builds a loyal customer base through BigCommerce. They use email marketing to announce new product launches and offer exclusive discounts to their D2C buyers. They also put the customer relationship management features to work to track purchase history and personalize future marketing efforts.

Aesthetic and Functional Storefronts

BigCommerce offers a wide range of themes and design tools to help create beautiful and user-friendly online stores. This means you can showcase your products in high-quality detail, provide clear descriptions, and make the buying process smooth.

Example: “JLM Leather Goods” uses BigCommerce to showcase their handcrafted leather bags. The platform allows them to create a visually stunning online store with high-resolution photos and detailed product descriptions. Customers can easily navigate the store, learn about the quality materials, and complete their purchases with ease.

BigCommerce + Wagento: The Winning Formula for Manufacturing D2C

While BigCommerce is a robust platform, navigating the intricacies of eCommerce development can seem daunting. That is where Wagento comes in. As a BigCommerce Elite partner, we specialize in helping manufacturers leverage the power of BigCommerce to achieve D2C success.

We also understand the importance of staying within budget and on time. That is why we offer a unique budget guarantee. If your project goes over the agreed-upon cost due to us, we will cover a month’s worth of your revenue.

Furthermore, our team of BigCommerce experts is adept at utilizing the platform’s built-in features to streamline development. This way, you save both time and money. We also prioritize clear communication and transparency throughout the process, ensuring you are always informed and involved.