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If you are an eCommerce website owner, you’re probably familiar with the power of Google Analytics (GA) for tracking website traffic and user behavior. However,
Did you know that Google Analytics 4 (GA4) is set to become the gold standard for data analysis? If you’re an eCommerce marketer, it’s time
Are you receiving notices or emails from Google Analytics urging you to migrate to GA4? If yes, then, you must be searching for a seamless
In today’s digital landscape, data plays the driving force behind any successful marketing strategies. Businesses depend on analytics tools to understand consumer behavior, optimize campaigns,
Google Analytics 4 (GA4) is replacing Universal Analytics. Starting July 1, 2023, Universal Analytics (UA) is going to stop processing data in standard properties. So,
Recently, an independent whistleblower in France found that the use of Google Analytics is non-compliant with the GDPR, forcing retailers to stop using the popular
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