If you have plans to build a winning SEO strategy, there are several things you need to prepare. One of them is to check whether you have enough budget. However, most companies have little to no budget when it comes to planning an SEO strategy.
The small budget seems to be an obstacle for many businesses in building a robust SEO strategy. Having a shoestring budget shouldn’t derail you from improving your SEO. Instead, use this situation to maximize the resources you have.
Here are top three ways to help you build an SEO Strategy with small budgets.
1. Focus on Long-Tail Keywords
If you want to build a robust SEO strategy, you can make long-tail keywords as an option. Many businesses have already competed for short-tail keywords, making it harder for you to win over the competition. This is why you should focus on creating long-tail keywords instead.
Instead of putting on “cheap shoes,” opt for “cheap shoes for men.” This helps you target a specific audience. Since short-tail keywords are too broad, you will have a tough time building prospects. Therefore, it’s advisable to incorporate this strategy when you have a small budget. You can use Google Trends and Google Keyword Planner as your tools to make the right long-tail keywords.
Another advantage of using this strategy is that you can increase your business’ discoverability, so you are able to get more customers. Compared to other companies that use short-tail keywords, this way can also help your business stand out in the crowd. Besides, focusing more on using long-tail keywords helps customers find your content easily.
2. Use the Power of Social Media
We can’t deny that social media is such a powerful tool to run an SEO strategy. Research from CognitiveSEO found that social shares have contributed to SEO after analyzing 23 million social media shares on selected platforms. The shares, likes, and comments on social media posts are vital signals that Google and other search engines use to rank your website.
Looking at these facts, you should start considering social media as your SEO strategy tool. You can share articles on Medium, post images on Instagram, and others. Creating and posting content will help you build your social media presence, boost your traffic, and engage with your customers.
Keep in mind to research first to find the right social media platform for your business. Then, you can make content based on that and share it with your audience.
3. Make Video Content
Among other content on the internet, video is the “king”. Based on research by HubSpot, 78% of people watch online videos every week, and 55% view online videos every day. If you want to boost your SEO ranking, you should start applying this strategy.
Making video content is easy, simple, and cheap. You don’t need to spend a lot of money on it. You can use free apps available on the internet. Try adding some attractive elements like a funny intro, eye-catching background/animation, and more. You can also add your customers’ story as your storytelling source to attract their attention and engage with them.
There are some other benefits of incorporating video marketing strategies, such as explainer videos and testimonial videos. Besides boosting your SEO rankings, video content helps you deliver your messages in a meaningful way. You can also build your company’s brand awareness and gain trust from your customers. Although the video content looks beneficial, it doesn’t mean you can make it carelessly. Once you’re not careful, small mistakes in the video can be a threat to your company.
However, you should pay attention to details when creating video campaigns. It prevents you from making mistakes that can be a threat to your company’s reputation.
Conclusion
Creating a winning SEO strategy with a small budget can be challenging. You may find some trial and error in the process. However, that shouldn’t discourage you from putting your best effort. This article should help you optimize your SEO strategy even with a limited budget.
Now, it’s time for you to take action. Grab some notes, discuss it with your team, and start applying these top three ways for your SEO strategy.
